EVERY BABY COMPANY PARTNERS WITH COMPASS PRODUCTIONS ON NEW EEBEE’S ADVENTURES DVD FOR THE PARENTS MAGAZINE LICENSED BRAND

DVD TO BE SOLD EXCLUSIVELY AT TARGET STORES NATIONWIDE BEGINNING ON MONDAY, MARCH 24

New York, N.Y. -- March 18, 2008 – Every Baby Company, creators of the award winning infant/toddler brand eebee’s adventures, and Compass Productions, the producer and distributor ofParentsmagazine’s brand licensed CDs and DVDs at national retailer Target, have partnered to create eebee’s adventures’ first-ever customized developmental play DVD. 

The announcement was made today by Every Baby Company co-founders Stephen Gass and Don Burton.  

The "eebee's adventures: Developmental Play For You And Baby” DVD, due out in Target stores nationwide on Monday, March 24, features an exclusive collection of interactive learning “adventures" and discovery games, as well as all original songs and music, designed to engage baby with new ideas through play and provide parents with a resource for new ideas about play and development. 

Each "adventure," based on the latest research, encourages active responses, rich parent-child interactions, and deep explorations during and, even more importantly, after viewing.   Created exclusively for the Parents magazine licensee program, this DVD also includes two additional parent resources: a Play-by-Play guide that includes expert commentary on the activities featured as well as a video Q&A with academic leaders about learning through play. Target will display the DVDs in special display kiosks along side other Parents magazine branded CDs and DVDs.  The DVD, which will have a running time of over 40 minutes, will retail for $12.99.

“When Parents identified eebee's adventures as a ‘Must see. Must Have. Must Do’ product on its pages, we were very excited.  Now, to receive this deeper acknowledgment of the quality of our content with this opportunity to actually partner with Parents -- an important, powerful and clarion voice in parenting -- it is indeed a privilege," said Stephen Gass, President and Co-Founder of Every Baby Company.

“We are particularly excited to be able to broaden our relationship with the Meredith Corporation,” said Gass.  Gass has been a featured guest on Better, a nationally syndicated hour-long lifestyle show, and on Parents TV, a video-on-demand channel available on Comcast’s signature ON DEMAND service and on the www.parents.tv Internet site.  Both are produced by the Meredith Broadcasting Group. 

Sondra Newkirk, Account Director Brand Licensing for the Parents magazine brand said, "eebee's adventures’ practical, hands-on and research-based approach makes perfect sense for the Parents brand.  While the ‘adventures’ engage babies, even more importantly, they also serve as a real-time resource and catalyst for real-world play and interaction for today's active and involved parents.  We are very pleased to welcome eebee to the Parents family."

eebee’s adventures reputation in the infant/toddler developmental DVD arena has been well documented through its critically acclaimed and award-winning DVDs.  The brand has quickly become a “must have” among the infant/toddler set, and its new line of toys at FAO Schwartz sold out almost immediately during the 2007 holiday season.  The tremendous response the series has received on cable television’s On-Demand  -- with over 3.5 million views to date -- is yet another testament to the brand’s growing fan base and the parent and baby loyalty to the eebee brand philosophy and mission. 

About Every Baby Company:
The Every Baby Company was founded in 2004 with a simple, yet essential mission to be a catalyst for rich play experiences.  It began with the award-winning and critically acclaimed eebee’s adventures, an innovative, character-based DVD series, for infants and toddlers.  It is the first infant media property that is securely based on the latest early learning research AND the effective use of media.  Today, eebee’s adventures programming is available On-Demand as well as on DVD.  In 2007, it launched its first plush toy line, currently available exclusively at FAO Schwartz.  In 2008, a new book series will launch at Barnes & Noble.  eebee’s adventures has received multiple awards including Parents’ Choice Awards, Parenting Magazine’s “DVD of the Year” Award” , Creative Child Magazine Preferred Choice Award, National Parenting Center Seal of Approval, iParenting Media Outstanding Product Award, and Mr. DAD Seal of Approval.

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eebee’s adventures PR Contact:
Amelie Tseng 
amelie.tseng@comcast.net
973-897-8868