EVERY BABY COMPANY INKS BOOK DEAL WITH
STERLING PUBLISHING CO., INC.

Award Winning Infant/Toddler Brand, eebee’s adventures, To Debut Book Series in July 2008 at Barnes & Noble and Other Fine Book Stores

New York, N.Y — June 9, 2008 — Every Baby Company and Sterling Publishing Co., Inc. have signed a five-year joint venture deal for the publication of high-end baby/toddler cloth, board, and bath books, based on the award-winning brand, eebee’s adventures. Winner of 15 national parenting awards including the Parent’s Choice and the National Parenting Center Seal of Approval, eebee’s adventures is the hottest growing multi-platform infant/toddler brand. Beginning with the popular DVD and On-Demand series, eebee’s adventures has expanded to include a new line of “must have” plush toys, and now, an innovative book series. eebee’s adventures will debut five books, $14.95 each, beginning this July, available at stores nationwide, including Barnes & Noble and Barnes & Noble.com (www.BN.com). The joint announcement was made today by Stephen Gass, Co-founder and President, Every Baby Company, and President Marcus Leaver, Sterling Publishing Co., Inc.

"Our partners at Every Baby Company really know kids and understand how a child develops and learns,” said Frances Gilbert, Vice President and Editorial Director, Children’s Books. “Moreover, they understand how to make learning fun for both parent and child. We are very excited to work with Every Baby to bring eebee into the book world."

“Sterling’s standard for innovation along with their respect for the very youngest readers is a powerful combination,” said Stephen Gass. “We share a vision with the Sterling team to create a line of books that will truly bring wonderful adventures for every parent and child with each and every reading.” 

Gass added, “eebee’s expansion to publishing is a testament to our commitment to provide engaging products for babies, created from a baby’s point of view, and practical tools for parents for enriching developmental play and interaction.”

Every Baby Company’s mission is to help parents and babies transform everyday play and exploration into learning that lasts, providing ideas and tools that are catalysts for play. The new books will reflect the approach and philosophy that every baby learns by exploring his or her surroundings. The titles include:

eebee’s Having a Ball Adventures:  Babies will play around with some big ideas in this adventure: up, down, over, under, in, out . . . and my turn—your turn. This interactive book includes a soft, tethered ball, inviting babies to exercise social, motor, language, and thinking skills in games from catch with eebee to basketball.

eebee’s Laundry Time Adventures: Babies will explore words, sounds, and textures; exercise fine-motor skills; play imaginatively . . . and get the laundry done. Interactive play activities include taking towels out of the laundry bag and putting them “into the washer”; spinning the peek-a-boo washing-machine wheel; hanging eebee’s pajamas on the line; and putting them away in the drawers.

eebee’s Peek-a-Boo Adventures:  Where’s eebee? On the cover of this book, open and close the curtains. Inside the book, look for eebee behind a silky purple scarf, inside a big, shiny raincoat, and behind a movable stack of soft blocks.  From exploring textures to anticipating outcomes, there’s no hiding the opportunities for playful skill-building in this exciting search.

eebee’s Hugs and Splash Adventures is a two-book set in which each book is also a game. 

• All About Me & You is all about eebee’s body, and a baby’s body too. Fold-out the book-sized mirror to “look and play” along with eebee. Exercise your baby’s social, motor, language, and thinking skills, exploring the body from head to toe!  
• Eebee’s Bath Time Adventure is sure to float a baby’s boat.  Open the book and place it cover-up in the tub. Watch eebee float!  Submerge the book to fill the squirter and then squeeze it for a gentle spray.  Press eebee’s tummy—squeak—eebee’s all clean.  As eebee takes a bath, every baby will play and learn with water.

 

ABOUT EVERY BABY COMPANY: 

The Every Baby Company was founded in 2004 with a simple yet essential mission to be a catalyst for rich play experiences. It began with the award-winning and critically acclaimed eebee’s adventures, an innovative, character-based DVD series, for infants and toddlers. It is the first infant media property effectively based on the most recent research in early learning as well as the use of creative media. Today, eebee’s adventures programming is available On-Demand as well as on DVD. In 2007, it launched its first plush toy line, currently available exclusively at FAO Schwartz. In 2008, a new book series will roll out at Barnes & Noble and other fine book stores. eebee’s adventures has received 15 national parenting awards including Parents’ Choice Awards, Parenting Magazine’s “DVD of the Year” Award,” Creative Child Magazine’s Preferred Choice Award, the National Parenting Center Seal of Approval, iParenting Media’s Outstanding Product Award, and the Mr. DAD Seal of Approval.

 

ABOUT STERLING PUBLISHING CO., INC.:

Founded in 1949, Sterling Publishing Co., Inc. is one of the world’s leading publishers of nonfiction titles, with more than 5,000 books in print. Its impressive children’s list includes timeless classics, high-end trade picture books, and activity books and kits.  Acquired in 2003, Sterling is a wholly owned subsidiary of Barnes & Noble, Inc.

Notable series include the Poetry for Young People and Easy Reader Classics collections. In 2007, Sterling brought Peter Yarrow’s song “Puff, the Magic Dragon” to life in a richly illustrated picture book format

 

Meaghan Finnerty/Sterling Publishing
mfinnerty@sterlingpublishing.com
646.688.2504