Checkouteebee Inks Deals With On-Demand Cable Networks
eebee’s adventures™ to Be Available in Over 15 Million Digital Cable Homes
–New Infant Learning Concept Grounded in Latest Research on How Babies Learn and Grow; Offers Parent Opportunity for More Active Role and Real-Time Insights into Child’s Development–
(New York, NY) – Parents and babies will soon be able to watch new infant learning program eebee’s adventures™ on demand. Sony Wonder and every baby company, inc., today announced that beginning in November of this year, eebee’s adventures™ will be available to parents and babies in over 15 million digital cable homes as a Video on Demand offering.
eebee’s adventures™, the industry’s first infant learning program to provide engaging entertainment and support both infants and their parents through the exciting process of building the real, basic skills of infancy, will be available on Comcast as part of “Select On Demand’s” Pre-K Kids channel; on Time Warner Cable as part of Oh! Baby (Oxygen Media’s parenting block) and Kids on Demand; and nationwide on Kids Club, Mag Rack’s on-demand television program for parents and their children.
.
Each on-demand offering will feature various adventures from the new DVD series along with the associated play-by-play guides. The adventuresfeature real babies, parents and a baby-like puppet named eebee exploring a range of everyday objects such as balls, blocks, containers and paper. Each of the playful “adventures” is about 10 minutes in length and centers on eebee and the babies discovering new ideas about themselves and the people and things around them.
Based on the latest child development research, the “eebee” concept was created by Stephen Gass, a leader in the field of children’s media; educational innovator Don Burton; and a panel of expert advisors specializing in early childhood development. Designed to encourage a baby’s innate curiosity and provide parents with insights into how and what their child is learning, the videos are choreographed to spark real-world explorations and interactions, both during and after viewing, that provide the intuitive experiences necessary for the successful development of academic, as well as life skills.
”While there are many infant videos that claim to be educational, we saw a need for a product that invites parents to have fun, [that] truly meets babies where they are developmentally in a warm, playful, and essentially human way, and [that] helps them to learn and grow together,” said every baby company president and co-creator, Stephen Gass. “We are excited about the opportunities that these on-demand partnerships will bring to introduce the eebee concept to parents and babies.”
eebee’s learning adventures are based on real, foundational skill-building games and activities such as rolling a ball, crumpling paper, or scaling a pillow mountain. Unlike many current infant videos that simply focus on displaying moving objects or on situations beyond the child’s experience, the content in eebee’s adventures™ is authentic to the baby’s own world.
eebee’s adventures™ focuses on the foundations for learning: those new and emerging behaviors that form the basis of a wide range of important and complex social, physical and cognitive skills. The adventures respect that a baby’s learning experience should not start with the alphabet, counting or other academic skills, but rather with the idea that every baby learns by doing.
The eebee’s adventures™ series includes three DVD releases targeting six-month-old to two-year-old children:
- Exploring Real Stuff: eebee and playmates explore a range of materials and everyday objects (developed for babies aged six months and up)
- All in a Day’s Play: The many teachable, unplanned and unscripted learning moments that fill a baby’s day (developed for babies aged six months and up)
- Figuring Things Out: What happens when a child’s newfound motor skills support his/her natural curiosity and interest in making things work and achieving goals (developed for babies aged 12 months and up)
eebee’s adventures™ will be initially sold through amazon.com and SonyMusicStore.com.
Sony Wonder is the children’s and family division of SONY BMG MUSIC ENTERTAINMENT.
About SONY BMG MUSIC ENTERTAINMENT
SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. SONY BMG MUSIC ENTERTAINMENT is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.
About Mag Rack
Launched by Rainbow Media in 2001, Mag Rack is the premier on-demand television network. Mag Rack helps viewers get into the things they love by offering original programs and signature series that fully engage consumers and provide them with a compelling television viewing experience, such as Motorcycle Freedom, Kids Club, Guitar Xpress and 24seven gamer. The network offers original programming not found on other channels with advanced ability to fast-forward, rewind or pause the program. Every month, 40 total hours of content is 100% refreshed, so there’s always something new to watch on Mag Rack.
About Comcast
Comcast is the nation’s leading provider of cable, entertainment and communications products and services, serving more than 21.5 million cable subscribers and more than 7.7 million high-speed Internet customers. Comcast serves 1.2 million cable telephone subscribers. Comcast is principally involved in the development, management and operation of broadband cable networks and the creation and delivery of programming content. Comcast provides basic cable, digital cable, high-speed Internet and digital phone services.
About Oxygen
Oh! Baby, Oxygen’s new VOD network for those who have gone parental, is the first media brand dedicated to putting the fun back into being a parent by offering content that is highly entertaining as well as informative. Geared towards the new mom, Oh! Baby offers a communal experience, similar to the playground, where parents meet, share stories, parenting tips and sage advice, generally via Oxygen’s Oh! Baby website. These contributions are then transformed into engaging programs, such as Parentology, Apparently Speaking, and You’re on TV (hosted by Molly Shannon). Oh! Baby is currently offered in over five million VOD homes through Time Warner, Adelphia, and Insight Communications.
# # #
For further information, contact Tamara Jacobs, 770/971-0677, tamarajacobs@elsix.com
