TRENDCENTRAL spots eebee trend!



eebeeeebee’s adventures: Move over Baby Einstein, this new brand of behavior-focused learning tools for infants and toddlers is poised to be part of the “must have” developmental arsenal for Parenting 2.0. With an emphasis on “doing” instead of “watching,” the brand’s products focus on the basic, fundamental behaviors that are organic and typical of early childhood development. In other words, rather than attempting to prematurely bombard infants with their ABCs and 123s, eebee focuses on developing the social, physical and cognitive skills that occur naturally during this life stage. Developed by two male early childhood experts (and fathers themselves), their DVD series feature “on-the-floor, behavior-based conversations” with real toddlers, parents, and basic everyday objects.