There are tons of toy franchises nowadays—so many that it’s hard to choose between one or the other. But not all of these toys are just like the others. Some have used psychology and research in their designs to enhance learning for children. Others target specific skills to develop: hand-eye coordination, language, and so forth. So it’s a good idea to invest a little research into the toys you buy your kids.

Enter the Every Baby Company, with their eebee’s adventure toys, DVDs, and books. Eebee’s adventures include not only a DVD series featuring a cute and colorful character, but one specifically designed to appeal to infants and toddlers.

The goal, as Every Baby Company readily states, is to “reflect the latest developmental research, engage babies with new ideas through play about how the world works for babies and babies work in the world, and lastly enhance and encourage meaningful communication, and interaction between children and parents, caregivers, and play partners of all ages.”

Quite a big job for a little boy or girl’s toy. But Eebees are up to the task. Check out the slide show below to see some of the eebees items currently available from Rustan’s Department Stores in Makati, Shangri-La Plaza Mall, and Alabang Town Center.