EVERY BABY COMPANY AND FAO SCHWARZ ANNOUNCE STRATEGIC PARTNERSHIP TO BRING INNOVATIVE APPROACH TO PLAY WITH EEBEE'S ADENTURES™ DVD SERIES, EXCLUSIVE TOYS, IN-STORE EVENTS AND MORE

New Child Development Property Rockets to FAO Best Seller List

New York, June 25, 2007 - There's a new addition at FAO Baby who's turning heads - and reinventing the notion of how young children learn through play. eebee, the endearing character that strengthens the bond between baby and adult and explores everyday surroundings in the successful eebee's adventures™ series, partners with FAO Schwarz this holiday season to introduce a new line of educational toys for children ages six months and older based on the latest child development research. The new line builds upon the best-selling eebee doll, featured in FAO Baby's Spring 2007 catalog, and the eebee's adventures DVD series, that sold-out at FAO Schwarz last holiday season.

Inspired by the eebee brand of play, which encourages young children to explore the world on their terms - through doing, not watching - the eebee's adventures developmental toys include a “rolling adventure” kit, a bowling set for infants, and a unique baby games environment. Supporting the introduction of the new eebee's adventures toys, FAO Schwarz and every baby company will collaborate on in-store events and a variety of promotions, including eebee-themed birthday parties.

“At FAO Schwarz, we are committed to carrying the most innovative, creative and thoughtful toys and games that have a lasting, positive effect on children,” said Ed Schmults, CEO. “The high quality of eebee's adventures and the strong educational foundation on which these products are based lines up perfectly with our promise to bring parents the best play experience possible.”

“With its focus on play experiences not just ‘toys,’ FAO Schwarz is the perfect partner to introduce eebee's adventures to the world,” said Stephen Gass, every baby company president and co-creator of eebee's adventures.

Added eebee's adventures co-creator Don Burton, “every baby company and FAO Schwarz share a philosophy and commitment to making play meaningful which will help the youngest children build the important foundations for a lifetime of learning.”

eebee's adventures helps parents recognize their baby’s developmental milestones as well as participate in the learning process, while softly leading children on the path to discovery. Parents have downloaded more than 2 million episodes of eebee's adventures via On Demand programming — episodes that are also available as a DVD series. While still in its “infancy,” eebee's adventures has earned numerous awards and praise from parenting and child development experts. More information is available at www.eebee.com.

About eebee's adventures
eebee's adventures is as an award-winning and critically acclaimed, character-based DVD series for children ages 6 months to 36 months and their parents. The series features the colorful, interactive puppet, eebee - the only character ever developed specifically for the infant/toddler market. eebee's adventures aids parents in playtime exploration and discovery with their babies as it focuses on the “what, when and how’s” that are important in a child's physical, cognitive and social development.

About every baby company, inc.
Founded by Stephen Gass, a leader in the field of children's media, and educational innovator Don Burton, the every baby company, has a simple, yet essential mission to be a catalyst for rich play experiences that engage the very youngest learners. The every baby company incorporates the latest developmental research on babies and learning into their brand. The company products and programs, the first of which is eebee's adventures, are designed to enhance and encourage meaningful interactions between children and parents, caregivers and play partners of all ages.

About FAO Schwarz
Turning 145 years old this year, FAO Schwarz has enchanted generations of children and adults with its unparalleled selection of unique toys, unmatched customer service, and famous flagship store in Manhattan, which attract more than 2.5 million visitors annually. One of the best-known brands in the United States, FAO Schwarz has evolved into a multi-channel retailer while still remaining true to the vision of founder Fredrick August Otto Schwarz. Under the direction of CEO Ed Schmults, the company has launched a number of new initiatives that will make FAO Schwarz's future as vital as its storied past.

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For further information, contact Caroline Pierce, 617-585-5778, cpierce@360publicrelations.com